During this frosty and jolly season, Mercedes Benz has aired an advertisement to promote their new 4Matic all-wheel drive system for those that ‘race’ in the snowy mountains. You know, sometimes senior citizens like to have some fun too. Apparently Mika Hakkinen was driving down a snowy mountain road in an E350 wagon when he comes upon a very classical old SL, but it’s not moving fast enough. Once he found a chance to overtake the slowpoke, he was greeted with a very familiar face, but surprisingly Mika couldn’t recognize him, as only referring him to ‘a typical Sunday driver’.
Apparently there are two versions of the ad. The first is an international audience target, with Mika Hakkinen, a ‘Sunday driver’, and a very pretty lady. You might not know her, but Susie Stoddart is Mercedes’s DTM driver from Scotland. The second version apparently only aired in Germany, having the cute lady replaced by an old man. But this is no old man. Beckenbauer might not be known worldwide, but apparently every kid and adult in Germany knows him as the “Pele” of Germany, since football in Germany is so much bigger than Formula One.
Well, all I know is, this ad deserves a part two, where the two old geezers pit with the young lady (or the other old geezer if you’re a Dutch) down the mountains, snow rally style! By the way, if only Beckenbauer gives Mika the international finger flip, then that’ll make this the ad of the year!
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