When Dell refreshes its dying XPS laptop lineup, the company somehow also reshuffles its marketing strategy. The company’s products are now split into three groups: Inspiron, XPS, and Alienware. Obviously the one missing here is the ‘Adamo’ fashionable lineup. Yes, when Dell went back to the drawing board for their business tactics, they killed the Adamo somehow. Somehow, this can be further proven by the sneaky disappearance of the Adamo XPS from Dell’s site — it’s completely killing off the premium brand and has actually tamped down volumes of the super thin machines.
Well, the ‘Adamo’ naming might be axed, but the spirit will somehow live on. Dell VP Ed Boyd stated that similar products will be coming to the XPS line early next year. This is actually part of Dell’s ‘ultimately cost hundreds of millions of dollars’ marketing campaign, according to Dell CMO Paul-Henri Ferrand who told Reuters.
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