
In the name of gamers’ spirit, Korean Air has slapped Starcraft 2 liveries on 2 of their Boeing 747 jets. Talk about marketing going overboard. This seemed only possible in South Korea, where Starcraft has become something of a ‘national sports hobby’ for the Koreans. The crazy move was unveiled at a big Starcraft media event in Korea. Along with the announcement is a sponsorship deal with fast food chain Lotteria. I wonder what the agreement is about, or maybe they’re the ones responsible for the awfully scary in-flight menu of the Korean Air snapped at bottom.

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