Oh how ‘cute’ the world has become, from iShirt to i-Newspaper.

How the Japanese think, we will never know for sure. Yet this ingenious trick proves very effective in some way, yet not always. It’s the best way to hide your iPad, which you shamefully buy, and use at the subway.

The pouch (I assume it’s a pouch) is good in hiding your sophisticated and high-tech status from those who are not that technologically accepting unlike us. Yet I assume those standing at the back should be very technologically accepting that those standing in front of the user. So I guess someone would scream out “He’s been on that same page for 4 stops now!”